Cebu as “The Broadway of the Philippines.”
This is the vision of the Provincial Government of Cebu and the Philippine Exhibits and Themeparks Corporation (PETCO) as they prepare to open the Cebu Cultural Center (CCC) on March 16.
Governor Gwendolyn Garcia met with Consul Jose Luis Yulo, Jr, Petco chairman, and Provincial Engineer Eulogio Pelayre to discuss preparations which, if finalized, may include the popular play “Les Miserables.”
Yulo said there will be live theatrical performances from abroad for the Cebuanos to enjoy.
“The real objective is to be able to create an awareness and to upgrade the talents within Cebu that we may have Cebuano-organized or produced shows,” Yulo said.
Garcia offered the management of the CCC to PETCO which also currently manages the Cebu International Convention Center .
On March 16, a multi-colored logo of the CCC will be unveiled. The logo was designed by a Nachi Ugarte, a Cebuano brand designer who lives in Manila but traces his roots to the Aboitiz clan in Cebu .
Ugarte said the concept is based on the modernistic building of CCC and the cultural side of Cebu .
“Marrying these two ideas, we have something very formal and sophisticated, more free and fun logo design,” he said.
Garcia said she likes the design because it is “simple yet profound.”
*first published in Cebu Province Official Website
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